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Peach Data Insights
Posts from Peach Data on UK merchant data and the companies that sell into it.
UK merchant dataHospitality
A 10% VAT cut would change who you sell to, not just how much they spend
UKHospitality wants a permanent 10% VAT rate. Around 100,000 jobs gone since the 2024 Budget, two venues closing daily. Either outcome changes the maths for anyone selling into hospitality.
Peach Data·
Data qualityUK merchant data
We've Got Too Much Data: What a Pub Group's IT Director Just Admitted About Hospitality
Heartwood's IT director says hospitality has too much data. The same failure kills outbound: unverified volume isn't pipeline, it's a research job.
Peach Data·
B2B Data Decay: What It Costs Your Sales Team
Why clean data does more for a sales team than another tool, another hire, or another pep talk
Peach Data·
Data qualityUK merchant data
Selling To UK Restaurants: A Data Layer Problem
The standard B2B sales stack assumes buyers live on LinkedIn. UK hospitality owner/operators don't. The numbers on what that costs vendors trying to sell into the sector.
Shad Osman··3 min read