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Hospitality

Restaurants, bars, hotels — what's changing in the UK hospitality merchant base.

UK hospitality VAT cut to 10% explained for vendors selling into hospitality merchants, by Peach Data, UK merchant data partner
UK merchant dataHospitality

A 10% VAT cut would change who you sell to, not just how much they spend

UKHospitality wants a permanent 10% VAT rate. Around 100,000 jobs gone since the 2024 Budget, two venues closing daily. Either outcome changes the maths for anyone selling into hospitality.

Peach Data·
Editorial collage showing a stressed sales professional working on a laptop in a blurred restaurant setting, surrounded by fragmented CRM records, KPI charts, duplicate lead cards, and data tables. A prominent graphic reads “Too much volume. Not real pipeline,” while a cleaner “verified pipeline” bar cuts through the clutter, suggesting the need for quality data over unverified lead volume.
Data qualityUK merchant data

We've Got Too Much Data: What a Pub Group's IT Director Just Admitted About Hospitality

Heartwood's IT director says hospitality has too much data. The same failure kills outbound: unverified volume isn't pipeline, it's a research job.

Peach Data·
Editorial collage of UK hospitality, featuring a chef in profile layered with abstract peach and navy shapes, restaurant imagery, a pub exterior and a dotted UK map on a warm cream background.
Data qualityUK merchant data

Selling To UK Restaurants: A Data Layer Problem

The standard B2B sales stack assumes buyers live on LinkedIn. UK hospitality owner/operators don't. The numbers on what that costs vendors trying to sell into the sector.

Shad Osman··3 min read

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